So at least Google and YouTube managed to avoid a protracted bidding process, with just four days since the rumour first circulated to a $1.65 billion deal being done.
Speculation that News Corp, Walt Disney, Time Warner and Yahoo! would enter the fray was either wide of the mark or they didn't hit the ground running as fast as Google clearly did late last week.
- * YouTube brand identity to remain
- * Google Video to keep developing, but "strengthened and complimented" by the deal
- * YouTube founders Chad Hurley and Steve Chen to keep their jobs [and make a lot money]