Lights. Camera. Action...

You have got to hand it to Air France and their knack for creating appealing viral marketing campaigns.

Back in May this year we highlighted a simple game where users could “fly” an Air France jet, picking up comfort points such as flying into in-flight entertainment and meal clouds, while avoiding clouds indicating turbulence and bad weather.

So roll on a couple of months and this time, to promote its flights to India from the UK, Air France has produced an online game that allows film fans to add their subtitles to famous Bollywood movies.

* Bollywood

Kevin May, editor, Travolution