Thursday, October 05, 2006

Jargon busting made easy

PING! “Jargon baffles Britain's techies, but informed Travolution readers are busy tagging, hot-swapping and mashing it up,” a contact emails to tell us.

Couldn’t have put it better... Thank you, Ms One Satisfied Reader

According to a report by internet research house Nielsen Net//Ratings, web users are increasingly baffled by online and marketing jargon such as Wiki, RSS, VoIP and IM.

“In the relentless quest for the next big thing when it comes to new forms of digital consumption, there is a significant tendency for the industry to over-estimate consumer’s knowledge and understanding of the seemingly limitless new terms and products out there,” says Alex Burmaster, European internet analyst at Nielsen Net//Ratings.

So, for fearing of plugging one of our own articles, click here for 101 Explanations - our definitive guide to web terminology. [A wee snippet from the printed version is pictured below]

Kevin May, editor, Travolution

1 comment:

Darren Cronian said...

I've just finished reading September's Travoluion Mag, and I was impressed with the jargon buster!

So much so I have started to try and be less jargon when blogging, and I have started to link to Google's cool define tool.

Not sure if you know this but type define:keyword in the search box, you get a list of sites that can offer a defination of the keyword.

Keep up the Great work!! :-)