260 searches every second in the UK

Busy day today, putting the final touches to our October edition of the magazine, so little to report or discuss.

Only that Nielsen Net//Ratings has issued its latest report on the performance of UK search engines.

It appears our obsession with search continues and an estimated 264 queries are carried out every second in the UK during August. This equates to 22.7 million per day, 950,000 per hour or 15,800 per minute.

Overall this is an increase of 30 million (4%) six months beforehand in February.

By far and away the majority of these are carried out on Google, which grabbed a 68% share of the all click-thrus in the market.

Tailing behind are Yahoo! (9.1%), Ask.com (7.8%), MSN/Windows Live (5.8%) and AOL (4.1%).

More information and charts here.

Kevin May, editor, Travolution