Travolution@PhoCusWright Brussels - India is coming
Travolution arrives in time for a fascinating debate on online travel in the now booming Indian market.
Moderating the session is PhoCusWright’s Ram Badrinathan, who recently wrote a paper on the enormous growth forecasted for the next few years in the sub-continent.
Stand-out comments from the rest of the panel – made up of Ashwin Damera (Travelguru), Deep Kalra (Makemytrip.com) Dhruv Singh (Yatra) – include how the Indian market is unique in that both consumers and the online travel industry are evolving simultaneously.
This, the panel believes, is probably unique to most of the existing markets as online travel agencies, in particular, developed long before the mass market adopted the internet as a route to buying travel products.
Interestingly the line between outbound tourism and travel within India is “blurred”, primarily because Indian consumers select product based on what they can afford, rather than what they can do practically.
This trend will continue as more visa restrictions are lifted on Indian travellers in the coming years.
Quick stats:
* Around 20% of air travel is currently booked online in India.
* This only equates to around 30 to 40 million people, a slim share of the actual population.
* 70% of traffic is from users with high speed access
* Conversions for advertising is higher on Google.com than on Google.in.
Kevin May, editor, Travolution
2 comments:
Hi.
I am currently blogging on Southeast Asia Travel. I am very much amazed by your blog. Hope mine will develop as good as your one day (I noticed you've been blogging since 2005). Anyway, my current destination is Malaysia. How would you like to visit Malaysia one day? It's a very beautiful country.
Regards.
spent a month in malaysia in October 2000. very nice country it is too.
not sure what your comment was in relation to the topic, but thanks for visiting.
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