Thursday, September 07, 2006

The Travelodge library

PING! Trawling through emails and the words “Hilton Dumped at Travelodges” scream out from a list of subject lines.

Is this a wisecracking PR from Travelodge mocking rival hotel giant Hilton?

Surely not. It is in fact the title of a press release plugging the results of a survey carried out by Travelodge to discover the top five books – all autobiographies, interestingly – left behind in its chain of hotels.

Just in case anyone is remotely interested:

1 – Paris Hilton (thus the, erm, clever title of the email)
2 – Jose Mourinho
3 – Jordan
4 – Jade Goody
5 – Sir Alex Ferguson

[NB: This is not a blatant attempt to improve the Travolution Blog's search rankings by targeting eager fans of the US socialite, Hilton.]

Kevin May, editor, Travolution

3 comments:

Anonymous said...

i don't believe you! i've just done a search for paris hilton and you've got some way to go before you hit page one! :-)

oh dear. phone ringing. tech dept probably calling to ask about my search activity.

Anonymous said...

i don't believe you! i've just done a search for paris hilton and you've got some way to go before you hit page one! :-)

oh dear. phone ringing. tech dept probably calling to ask about my search activity.

sales said...

Good idea, think I'll do that. Paris Hilton indeed!