Guess the newspaper

Interesting conversation this afternoon with the travel product manager at the one of the UK leading quality - i.e. not tabloid - newspapers.

It turns out that travel - at the moment, he hastened to add - is not the most popular channel at the paper's website for consumers or advertisers.

Nor is it news, financial services, entertainment, food and drink, health or fashion.

Yep, sport manages to secure a third of all traffic to site.

Kevin May, editor, Travolution