Icelolly.com off to Mongolia

When Sunmaster won Travolution’s Sm@rt Agent award in April, boss Adrian Walton said the launch of his latest project Icelolly.com would see some off-beat marketing.

[Interview with Walton]

But who would’ve thought branding for the OTA would end up on the bonnet of a Citroen 2CV, lining up to begin the Mongol Rally in London at the weekend.

It turns out the car’s team, Neil Harris (a pharmacist) and Jan Williams, know one of the site’s management, who got the thumbs-up from Walton for Icelolly.com to sponsor the car on its epic journey to Mongolia.

Follow the adventures of the Squires on Safari team on their website.

Travolution was actually in Hyde Park at the launch of the race – an 8,000 jaunt from Europe and Asia – to catch a word with lead sponsor dot-travel domain organiser Tralliance’s US chief executive, Ron Andruff.

Look out for our exclusive this coming week on the website to hear Andruff's reaction to recent criticism from a number of new dot-travel domain owners in the UK.

Kevin May, editor, Travolution