Surely not - Troogle is finally here!

Don’t rub your eyes – you are not seeing things.

The image below is Troogle, Google’s long-awaited portal for travel - a development widely-anticipated with a mixture of awe and dread and one that is expected to take the industry by storm.
















Well, not exactly. Those canny folk at the Search Engine War blog have mocked up what Troogle could look like based on the portfolio of products Google currently produces, many of which have been in Beta version for quite some time now.

[Read SEW’s original post]

Search Engine War’s top blogger, Teddie Cowell, told us: “The point we are making is even if Google were to do a bespoke travel portal, a lot services are already available anyway direct through the main search interface and have been for ages, but because they don't take up much real estate they slip under most peoples radar.

“Once you put them together though, you can really get a decent idea of how broad their travel offering already is.”

The Travolution Blog and Heather Hopkins at Hitwise have been pushing this issue for a few months now – but with continued denials from Google themselves.

The problem for Google is that very few people in the industry actually believe them.

Kevin May, editor, Travolution