Friday, April 28, 2006

Summit feedback

Heather Hopkins from Hitwise sends some comments about the Travolution Summit yesterday:

“I found that [Lastminute.com chairman] Brent Hoberman’s presentation was very insightful and inspiring, especially his comments on the opportunity for a MySpace-like community in travel.

“Travel is among the best placed industries to take advantage of consumer generated content through not only reviews and photos, but videos, itineraries and tips for fellow travellers.

“At Hitwise we have seen an explosion in visits to online communities, Blogs and video sharing.

MySpace, Bebo and YouTube are among the most popular websites. They are attracting a young audience, but kids influence family holiday locations and today’s kids are tomorrow’s travellers.”

[Read Heather's Blog here]

Kevin May, editor, Travolution

2 comments:

Guillaume Thevenot said...

I am glad to hear Heather's comments about the impact of communities, blogs and video sharing in the travel industry. This is exactly the point I am trying to make with the hotel industry.

My Space is currently hosting about 1500 videos with the tag name "hotel". Not all of them are relevant, but we seem to see more and more consumers willing to film their hotel room, the reception and so on whether the quality of the hotel is good or bad.

We also have people passionate enough to share their travel experience in the online world.

We are going to see that content is going to be more sophisticated and more relevant to individual consumer.

Issues will be how to monitor efficiently that content and also how to categorize it.

Guillaume Thevenot
www.hotel-blogs.com

Guillaume Thevenot said...

I am glad to hear Heather's comments about the impact of communities, blogs and video sharing in the travel industry. This is exactly the point I am trying to make with the hotel industry.

My Space is currently hosting about 1500 videos with the tag name "hotel". Not all of them are relevant, but we seem to see more and more consumers willing to film their hotel room, reception and so on whether the quality of the hotel is good or bad.

We also have people passionate enough to share their travel experience in the online world. We are going to see that content is going to be more sophisticated and more relevant to individual consumer.

Issues will be how to monitor efficiently that content and also how to categorize it.

Guillaume Thevenot
www.hotel-blogs.com