Tim Davis, senior vice-president for commercial development and IT of Hilton Hotels has told delegates one of the main reasons for pushing hotels online is for the opportunity to raise the profile of brands.
He seems at loggerheads with other speakers here today, in that personalisation – which had dominated conversations – is not a key factor in the Hilton strategy.
“We are not striving to personalise the brand,” he says.
Travolution Blogger at the Summit
Thursday, April 27, 2006