Thursday, March 30, 2006

Travolution stunned by rock band groupie revelation

PING! An email arrives that sends the Travolution team into a frenzy: we may have been dealt the same fate as other travel companies suffering from brand sabotage!

A keen reader – frighteningly keen, in fact, judging by the anxious missive – noticed that a search for “Travolution” on Google had revealed a curious link to a website for US indie rockers Linkin Park.

An investigation, launched immediately by Travolution’s Brand Protection Team (!!), revealed that a fan had registered on the band’s website and chatrooms under the name “Travolution”.

Who is this metal-loving, resident of Ohio with a fondness for quirky names? Please get in touch. We’re not angry – we just want to congratulate you. There is even a handful of Travolution sweets in it for you.

Interestingly our research has since discovered Travelution (“Your Destination Solution”), a fine travel agent based in Edinburgh, plus, which links directly to a website for Deutsche Telekom.

Kevin May, editor, Travolution


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