Igluski in dynamic tie-up with easyjet

Online ski retailer Igluski.com has entered into a strategic partnership with Easyjet in a move designed to tap into the independent ski market.
The deal will see the launch of a new website, easyJet4ski.com, allowing consumers to dynamically package flights on the low cost carrier with accommodation, transfers and other add-on products.
The site will offer 54,000 beds in 250 resorts in France, Italy, Switzerland and Germany.
In a move that the partnership grandly claimed will "revolutionise the ski market", 25% of the accommodation will be available for short breaks and weekends.
Easyjet commercial director Saad Hammad said it will end the strict seven and 14-night formula currently on the market.
"For years Easyjet has been developing the flexible DIY ski holiday market," he explained. "However most hotels have been stuck in the traditional and restrictive Saturday to Saturday, seven night stay. The accommodation providers now recognise the potential of flexible stays and midweek travel and the new website will facilitate this change and help lead this trend."
Iglusi.com managing director Richard Downs described the site as a "major breakthrough" for the independent skier.
"We believe it will lead to a massive increase in the number of people packaging their own ski holiday," he said.
The site will also detail transfer times from the nearest airport.