VisitBritain ramp up e-commerce strategy

VisitBritain is launching a flight engine on its website featuring more than 500 carriers offering inbound flights to the UK and domestic flights to English destinations.
British Airways, Virgin and Bmi are among the airlines to have built links to visitbritain.com along with online agencies including Opodo and Orbitz. Low cost carriers also feature on the site.
The move comes as VisitBritain continues to invest in its e-commerce strategy. It is regarded as leading the way in the market.
Director of commercial and marketing services Kenny Boyle said: "The new service is another element of VisitBritain’s online and CRM strategies to remain ahead of our competitors around the globe.
"The flights engine provides an even more comprehensive information service for people planning to travel to the UK.
"Our customers can come to single, impartial organisation to view a range of flight options and searches for the best offers available."
VisitBritain will earn no commission from sales with customers clicking straight through to the airline or agency websites.