Friday, November 18, 2005

Thomson brings worldwide product online

Thomson is striving to break away from its image as a short haul package operator through the launch of a new bookable website featuring its range of worldwide product.
The operator said customer research showed high demand for tailormade product to be made available online.
"We know that around 30% of our online users research online before contacting our call centres or high street shops so it made sense to launch the worldwide website as part of the web portal," said TUI UK head of new media Graham Donoghue.
It wants to emphasise the depth of product as move away from the traditional view of being a short haul package operator.
The inclusion of sections titled Thomson Elite and Uniquely Thomson hope to reinforce that message.
High quality images will also feature while Donoghue said videos and chat rooms are will follow.

No comments: