Online shoppers will favour supplier sites, study reveals

Online shoppers will increasingly book their travel through supplier websites rather than online agencies, a study from the US has revealed.
Jupiter Research said 56% of customers will book direct through suppliers in 2005 but predicted the figure will climb to 62% by 2010.
The study said online bookings in the US have increased by 25% over the last 12 months with one third of all travel sales likely to be made on the web in four years’ time.
Total online travel spend in the US is expected to reach $68 billion this year and rise to $104 billion by 2010.