Sunday, October 23, 2005

Study finds travel websites are failing the accessibility test

The majority of travel websites are failing to meet the most basic accessibility standards and are missing out on potential customers as a result, a study has shown.
Internet research and design consultancy Nomensa accused many of the top online travel companies of not having scalable layout or accessible site structure and claimed nine out of 10 do not have compatibility with portable devices such as PDAs, mobile phones and Internet-ready televisions.
It said half failed to meet the most basic accessibility standards.
Nomensa head of accessibility Leonie Watson said: "With so many people using the Internet for purchases, banking and leisure activities, we were surprised to see the travel industry hasn't kept up to speed in engaging online shoppers.
"If more people can use your site, more people can buy your services. It really is as simple as that."

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