Thursday, October 13, 2005

Signature to launch new website

THOMAS Cook Signature is launching a new website for agents next month with improved search facilities and a wider range of product.
Currently, agents have to go through a link on the operator’s consumer site, From November, agents will have a dedicated site at
Head of e-commerce Mark Attwell said agents had been asking for good search functions, such as by country rather than UK departure airports, and a wider range of destinations.
Previous product included Disneyland Resort Paris, the Caribbean and city breaks. Florida, the US, the Far East and South Africa will now be added. Low-cost carriers and ferries will also be bookable on-line on the trade site. Special offers, bookable on the consumer site, will also be available for the trade online.
“We want to get about 40% of our trade business online,” said Attwell. “We’re really ramping up our online business. Our product teams are all working to make sure the product is online and on sale.”
Thomas Cook Signature sales and marketing director Manuel Mascarenhas said it planned to get between 85% and 90% of its short-haul business online within three months.
"We’ve got to move very quickly on the simple itineraries because there is a lot of competition out there and on-line booking is now an accepted channel."

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