Monarch Scheduled flies high

Online sales of Monarch Scheduled have hit £50 million following a web-based marketing campaign lasting more than 18 months.
The carrier has ploughed £900,000 into the campaign – representing a return on investment of £57 for every £1 spent.
Monarch e-commerce manager Catherine Kite said the campaign, which has been planned and optimised by online marketing agency Cheeze, has been able to effectively target potential customers.
“The level of analytical detail has been central to the success of the campaign,” she said.
“As a result, campaign-driven passenger numbers are up by 50% on last year alone and the marketing cost per passenger has dropped.”
Kite said 85% of sales are now online compared to around 65% two years ago.