Big three online hotel groups grow market share

The market share of the top three online hotel groups - Travelodge UK, InterContinental and Premier Travel - has increased by 4% over the past year, largely thanks to their brand identity, according to Hitwise UK.
Latest figures show Travelodge as the market leader with just over 18%, followed by InterContinental with 17% and Premier with just under 16%. The combined share of 52% was 4% higher year-on-year.
EasyJethotels was the fourth most-visited site with a share of 6.55% while Hilton was fifth with just over 6%.
The research showed ‘travelodge’ and ‘travel lodge’ as the most searched-for terms with ‘holiday inn’ - part of the InterContinental Group - next. Hitwise said 80% of searches for ‘holiday inn’ send visitors to the InterContinental Hotels website.
Meanwhile, Holiday Autos remained the clear online market leader in the car hire sector, commanding almost a quarter of the market. Hertz was second with 10.5% and Avis third with 9.4%.