tag:blogger.com,1999:blog-13331370.post6882222140706749849..comments2023-10-21T14:45:00.295+01:00Comments on Travolution Blog: Better searchers use metasearches...Travolution Bloggerhttp://www.blogger.com/profile/14075713549142296853noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-13331370.post-86750635660447311172008-07-08T15:03:00.000+01:002008-07-08T15:03:00.000+01:00I'm a Kayak convert, I've found that for my tradit...I'm a Kayak convert, I've found that for my traditional trips (any where that I've been before or pretty much know what I want) that Kayak is great. A one stop shop ...<BR/><BR/>... now for my once a year excursions where I have to do more research, those can take 20+ websites to discover my path.<BR/><BR/>Based on my own habits, it seems the survey needs to segment the types of travel searches in order to provide meaningful results. (Note - I have not seen the survey or results so that might be the case already).Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13331370.post-8339880928212193522008-07-08T13:12:00.000+01:002008-07-08T13:12:00.000+01:00Onliner, thanks for the comment.At Travolution Tow...Onliner, thanks for the comment.<BR/><BR/>At Travolution Towers we’re always looking for industry issues hinted at in consumer PR, and the ‘number of sites visited before booking’ aside from kayak is worth noting. <BR/><BR/>The kayak.co.uk figures are taken from around 1000 responses to an online survey. Apologies to all for not including it in the initial post, not least its PR agency which added that ‘[the survey] was made available to respondents from all demographics, thus making sure the results were unbiased.’<BR/><BR/>The Google research was carried out 'using comscore's panel which is 50,000 in the UK.<BR/> <BR/>So while general internet users visit lots of travel sites before booking, experienced internet users visit fewer.<BR/><BR/>So you’re right – not enough to base a business strategy on, but something to keep an eye onTravolution Bloggerhttps://www.blogger.com/profile/14075713549142296853noreply@blogger.comtag:blogger.com,1999:blog-13331370.post-24787116810805661272008-07-08T11:06:00.000+01:002008-07-08T11:06:00.000+01:00I don't disagree with your conclusions, but I woul...I don't disagree with your conclusions, but I wouldn't rush to base any business strategy decisions on a survey sample of .....41 people!<BR/><BR/>I think this survey has more value as a PR tool than a business tool ;)Alastairhttps://www.blogger.com/profile/10902040076973941233noreply@blogger.com