tag:blogger.com,1999:blog-13331370.post6625638188111108863..comments2023-10-21T14:45:00.295+01:00Comments on Travolution Blog: Travel 2.0 reality checkTravolution Bloggerhttp://www.blogger.com/profile/14075713549142296853noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-13331370.post-16638592517305447862008-06-07T23:49:00.000+01:002008-06-07T23:49:00.000+01:00I think travel 2.0 has two faces. One which encou...I think travel 2.0 has two faces. One which encourages users to create social media. The second face takes that social media, turns it into search engine spam, and uses it to attract someone in buying mode.hcfgcgcgfcgfchttps://www.blogger.com/profile/12075359471811213937noreply@blogger.comtag:blogger.com,1999:blog-13331370.post-52790086818062386292008-05-27T15:02:00.000+01:002008-05-27T15:02:00.000+01:00Selling through social media, ie facebook and othe...Selling through social media, ie facebook and others is not neccesarily where you want to go with a travel site. The travel trade needs to take another approach to social media and allow customers to participate, rate, review, discuss, comment or find each other via their own sites, integrated into their own publishing system. This should, on an anlog with other shopping sites, help to increase the sales, boost loyalty and make for an overall improved customer experience.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13331370.post-46820422616777319042008-05-22T13:31:00.000+01:002008-05-22T13:31:00.000+01:00Darren: More likely than on social media sites.Darren: More likely than on social media sites.Travolution Bloggerhttps://www.blogger.com/profile/14075713549142296853noreply@blogger.comtag:blogger.com,1999:blog-13331370.post-21636866308429197772008-05-22T13:27:00.000+01:002008-05-22T13:27:00.000+01:00I agree about social media sites like Facebook etc...I agree about social media sites like Facebook etc. I've never clicked on a banner on any social media site.<BR/><BR/>I was wondering what people thought about consumers who are seeking travel advice, and use blogs like Travel Rants - are they likely to buy from blogs like these?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13331370.post-90962991913193191602008-05-21T16:25:00.000+01:002008-05-21T16:25:00.000+01:00Following on my previous post, I tend to agree wit...Following on my previous post, I tend to agree with McCaig about the fact that selling requires someone ready to buy and with your comment about people when engaged in social networking usually not being in buying mode. The problem with those who see these issues always in black and white terms is that it's a grey area. It's about the appropriate engagement with customers at the right time that is key. Just writing off social networks as being ineffective might put the stressed minds of those old style travel sellers at ease but they will be missing an opportunity to put their product in play by using the social networks in the right way. The people on these are after all your customers, existing or potential.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-13331370.post-89228872361467077102008-05-21T12:25:00.000+01:002008-05-21T12:25:00.000+01:00Matt: yes we have said companies should embrace so...Matt: yes we have said companies should embrace social media, but equally we have always said it should be done cleverly, always remembering that the consumer should be the focus.Travolution Bloggerhttps://www.blogger.com/profile/14075713549142296853noreply@blogger.comtag:blogger.com,1999:blog-13331370.post-19135659461265926742008-05-21T09:51:00.000+01:002008-05-21T09:51:00.000+01:00some sensible comments at last about social media ...some sensible comments at last about social media content. Interesting now to see people changing position completely on this issue. 12 months ago Travolution and others were saying that you have to embrace this content and new world or you will be left behind. This was being being preached to an industry who couldn't even show their customers fully inclusive priced product that was availableAnonymousnoreply@blogger.com