Wednesday, June 08, 2005

Dynamic!

With BA set to launch a dynamic packaging module the heat is on! Things only get better for the customer or do they? As a customer is dynamic packaging and the shift in the distribution chains what I need and want.

Ultimately, the customer doesn't care if it's dynamic packaging , a package, Taylor-made or any other combination as long as it delivers quality, choice, and value in an easy, understandable and secure manner. The issue is BRAND, do I trust the brand I'm purchasing from to deliver on these. What values do I associate with the brand - quality, flexibility and security or is it a brand that simply implies bargain basement prices.

Dynamic packaging through the Internet will soon mean any site with traffic and a trusted brand can effectively sell holidays. Who knows - Tesco's, Barclays, Amazon, e-Bay?

1 comment:

Colin said...

I disagree strongly. I use the web and all its benefits to sell holidays, flights and cruises. We dont' discount and find those using the web tend to feel they are getting a good deal anyway. By using Google Adwords to attract targetted traffic, (we only pay for hits to our site), we have dramatically reduced our traditional marketing spend, attract visitors from all over the Uk and worldwide and have a very profitable business that can only operate in this fashion because of the web and new technology. Far from going bust we are in our 5th highly profitable year working in this way. Sorry about this, but why should the "industry sit down and understand the medium"? Its happening now. I am mid-fifties, totally self-taught in this and nobody helped me. I am more than happy to help anyone who asks but nobody owes us a living, we need to investigate and graps this for oursleves. (Sorry if this all sounds a bit preachy!! - Not meant too!). I think this is the most exciting time to be in the travel business and I have been in it for 30 years. You can rapidly build a new brand doing all of the above and match the big boys. Bring it on!!